Black Hat SEO

         Black Hat SEO is basically achieving SEO traffic and ranking targets in less time with the help of wrong SEO techniques. Also Black hat has various other ways to make your webpage better in all type of search engines.
 This is a type of unethical seo. Black hat is basically done for short time results and spamming.

• Black hat basically is breaking rules and regulations of search engines.
• Visual and non-visual changes in web pages in coding or using some tags.
• Unnecessary linking and interlinking of web pages.
• Excessive keyword stuffing which is spamming only.

So while doing natural seo please avoid above methods. Because black hat seo will not help you to make your presence better on web. It will ruin all your efforts.
keyword stuffing, doorway pages and invisible text are popular black hat techniques.
             

How to restore your hacked site?

While handling your websites and blogs main threat is hackers. So you always need to checkup all your data and site content regularly.  There are few simple and good ways to keep your site safe.

• Keep weekly or monthly Backup of your site on your hard drive.
• Always use alphanumeric passwords for your sites login details.
• Please don't save your passwords on any local device.
• You need to keep copy of index file with you in case of virus attack.

Things you need to follow if your site is hacked:

1. First check whether hacker has changed your passwords or not. If password is still the same then immediately change it to good alphanumeric one.
2. Then check your index file, if you see any changes in index file then try to upload your backup index file.
3. You can also upload whole backup again.
4. You can also ask your hosting server to check recent backup and to upload it.

White Hat SEO

White Hat SEO is a natural and proper way of making your site or blog popular. White SEO means normal SEO activities with spamming. More you use White Hat Practices, you will get more traffic and good ranking.
These practices or marketing strategies are called as Ethical SEO Techniques.
Some white hat ways:

• Using relevant keywords in content with spamming
• Use Unique content and fresh content
• Good linking of pages.
• Analyzing sites and creating good reports.
• Adding Relevant tags to images

There are two other ways also Black Hat and Grey Hat, will discuss it in next session.

SEO Activities

SEO Activities can be divided as ON page and Off page. Listed as Follow
Off Page Activities:

1.       Directory Submissions(Paid and Free)
2.       Blog and Forum posting
3.       Article Submission
4.       Press Release Submission
5.       Link building with high PR sites (Backlinks)
6.       Social Media Optimization with Social Networking Sites
7.       Blog Directory Submissions
8.       Keyword Research for site optimization and ranking
9.       Competitor  Analysis
10.   Classifieds and Local business directory submissions.
11.   Blog commenting for link Building
12.   Social Bookmarking
13.   Profile Creations on good  PR sites (Backlinks)

On page Activities:

1.       HTML and XML sitemap Creation.
2.       Adding Robot file and robot tags
3.       Adding and checking necessary tags
4.       Adding necessary keywords and description for site raking and optimization.
5.       Optimizing Images on your site using tags.
6.       Checking broken links on sites.