Search Engine Marketing (S.E.M.)

Search engine marketing involves the marketing of sites depending on the optimization and advertising. 

SEM may use search engine optimization (SEO),that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.

The three methods used for optimizing the websites through SEM :

Search Engine Marketing

1. Keyword research and analysis- this method works on the keyword search and analyzing the site according to the main keywords and transfer the traffic to the appropriate searches.

2. Website saturation and popularity – the back links that the site has and the number of pages the sites has makes it efficient  to become popular .

3. Back end tools – web analytic tools makes and HTML tools makes it

SEM Tools is a area of Search Engine Marketing with a collection of marketing tools. 

It includes these subtopics:

·         Keyword Research

·         Links

·         URL Shorteners

·         Web Analytics

Search Engine Optimization (S.E.O)

Search Engine Optimization is a process of affecting the sight of a website in a search engine’s result. The search engine result list depends on the number of visitors a site receives or hits & clicks the site gets. SEO assists many searches image search, video search and general search.

        To achieve the required customers for the website proper SEO rules must be followed to get the name of your website in the search list.

     

SEO keeps a track of what people search for, the keywords used, the search done on the topic.

The categories of SEO are:

White Hat SEO – White Hat SEO refers to the use of natural SEO methods to achieve desired results.
 It is what is referred to as ethical SEO or traditional SEO.

 Black Hat SEO – Black Hat SEO is also referred to as spamdexing. It uses methods that degrade the search results relevancy. This type of SEO is not for long term as search engines are incessant in looking for websites that integrated forbidden or unethical methods just to rank.