Onsite Optimization

 On-page factors are meant to be changed on site itself then we can optimize our site easily.

There are few important on-page factors, which can help you to improve your site ranking.

1.Title and Description:
In a website, title and description are very important for keyword boosting.Title should be relevant and
unique to the page.It should be within 60-80 characters.The Description i.e.Meta description should
contain keywords in it and the range should be between 150-250 characters.
Keyword Stuffing must be avoided in description.The description must be unique and can be useful for the
users to track your sites with relevant keywords.

2.Meta Keywords:
Meta Keywords are the long or short phrases used to identify particular pages on web. Meta keywords
should be 10-15 per page,separated with commas.It is better to start the Meta keywords with primary
keyword.Meta keyword tags reside inside the head section of the webpage.

3.Content:
The search engine ranking depends upon good quality and unique content.So content should be unique with
correct grammar.Primary keyword should be in 1stsentence of page content.It should be around 200-
1100 words per page.Content should contain proper language and should contain H1 tag.

4.Page Url:
Url should be short and descriptive.It should be relevant to the page or site. Url should be memorable and
hard to misspell.

5.Anchor text:
While linking to other pages use anchor text to link your keywords.

6.Sitemap
Sitemap list all pages in site. So it helps users and crawlers to access all pages from one location. Also you
can make XML sitemap and can upload it to webmasters tool for fast indexing and to check crawler
activities on your site.

7.Image optimization (ALT text) :
Image optimization is really important part.Always use Img alt text parameter while coding. Width and
breadth of image should be described their in code and should have same values of actual saved image.
Always use relevant keyword in alt text.

8.Garbage in trash:
Make sure that your site do not contains any junk or spam links. Delete unwanted links. Only keep quality
content and useful links.If you are handling article or blog sites take care of spam comments and links.
      
       So on-page optimization is the first step towards ranking success. And before starting SEO campaign have to do all on-page changes if you want good results. Then you can continue your work with off-page
for better benefits  
      

Search Engine

How a search engine works?

Search engine optimization is a process of increasing quality and traffic of your website.

So it depends upon search engine activities.

We first need to understand how search engine actually work? And what people are searching for?

Search Engine:

Search engine processes the query given by user and displays relevant results.

Search engines have two types of searches organic and inorganic.

We focus on organic i.e. natural search and try to optimize keywords related with these kinds of searches.

— Crawling the web: It is the process of collecting data on web and keeping it in database for further use. Crawlers or bots perform this crawling function.

So our first aim is to attract crawlers so that they can collect data from our site.

— Indexing documents: It is the way of populating your documents available on web. So we can use it for ranking internal pages of sites also.

— Processing queries: Way of breaking your query in parts and collecting data from query. Query may be word or long phrases.

Search engines use these methods to get more relative and relevant answers to query.

— Ranking results: Ranking sites using algorithmic logic. Also ranking by using organic searches i.e. SERPs rankings.

So we need to use all four points in case of search engine optimization.

This will help us to optimize our sites or blogs quickly and effectively.

Offsite and Onsite Search engine optimization:

We all know that search engine optimization is important to rank your sites.

So it includes two very important and basic factors as follows:

Onsite:

Onsite SEO is the way of ranking your blog and website by making some changes in your sites. Actually it’s a way of using SEO for your sites designing, internal linking and internal pages. And all these changes are for maximizing your SEO efforts.

· It includes changes in your title, content, and anchor tags.

· Also handing proper and unique content.

· Linking of pages within the site.

· Making a user friendly site design.

Offsite:

Offsite SEO is process of telling what your site or blog is. Also making Google aware of your activities related with site. Check out some Offsite factors listed below:

· Linking your sites to popular or good PR sites.

· Articles, press releases about your sites.

· Social Bookmarking.

· Social networking.

Offsite process is bit difficult because whatever we are doing is with other sites not with our site. Sometimes it’s difficult to handle but best way of achieving SEO targets.

So in next post will be discussing on various important Onsite factors and how to use these to get good advantage.