Search Engine

How a search engine works?

Search engine optimization is a process of increasing quality and traffic of your website.

So it depends upon search engine activities.

We first need to understand how search engine actually work? And what people are searching for?

Search Engine:

Search engine processes the query given by user and displays relevant results.

Search engines have two types of searches organic and inorganic.

We focus on organic i.e. natural search and try to optimize keywords related with these kinds of searches.

— Crawling the web: It is the process of collecting data on web and keeping it in database for further use. Crawlers or bots perform this crawling function.

So our first aim is to attract crawlers so that they can collect data from our site.

— Indexing documents: It is the way of populating your documents available on web. So we can use it for ranking internal pages of sites also.

— Processing queries: Way of breaking your query in parts and collecting data from query. Query may be word or long phrases.

Search engines use these methods to get more relative and relevant answers to query.

— Ranking results: Ranking sites using algorithmic logic. Also ranking by using organic searches i.e. SERPs rankings.

So we need to use all four points in case of search engine optimization.

This will help us to optimize our sites or blogs quickly and effectively.