Search Engine Marketing (S.E.M.)

Search engine marketing involves the marketing of sites depending on the optimization and advertising. 

SEM may use search engine optimization (SEO),that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.

The three methods used for optimizing the websites through SEM :

Search Engine Marketing

1. Keyword research and analysis- this method works on the keyword search and analyzing the site according to the main keywords and transfer the traffic to the appropriate searches.

2. Website saturation and popularity – the back links that the site has and the number of pages the sites has makes it efficient  to become popular .

3. Back end tools – web analytic tools makes and HTML tools makes it

SEM Tools is a area of Search Engine Marketing with a collection of marketing tools. 

It includes these subtopics:

·         Keyword Research

·         Links

·         URL Shorteners

·         Web Analytics

Search Engine Optimization (S.E.O)

Search Engine Optimization is a process of affecting the sight of a website in a search engine’s result. The search engine result list depends on the number of visitors a site receives or hits & clicks the site gets. SEO assists many searches image search, video search and general search.

        To achieve the required customers for the website proper SEO rules must be followed to get the name of your website in the search list.

     

SEO keeps a track of what people search for, the keywords used, the search done on the topic.

The categories of SEO are:

White Hat SEO – White Hat SEO refers to the use of natural SEO methods to achieve desired results.
 It is what is referred to as ethical SEO or traditional SEO.

 Black Hat SEO – Black Hat SEO is also referred to as spamdexing. It uses methods that degrade the search results relevancy. This type of SEO is not for long term as search engines are incessant in looking for websites that integrated forbidden or unethical methods just to rank.

SEO Submissions

Search engine optimization includes various types of submissions. Submissions are related with page rank and traffic. So usually all submission activities need to perform properly for your own URL.

Following are the various SEO submissions followed normally:

1. Directory Submission
2. Social Bookmarking Submission
3. Blog Submission
4. Blog Commenting
5. Article Submission
6. Press Release Submission
7. Image Submission
8. Video Submission
9. PPT Submission
10. Forum Posting
11. Forum thread Submission
12. Forum thread commenting
13. Classified Submission
14. Profile creation
15. Social Media Optimization.

All activties are followed in white hat SEO. And it definatly gives you benefit in SEO for your sites. Also we need understand whether the submissions going with the flow like with good Page rank and do follow sites.
Because you can defiantly achieve your SEO target with quality submission rather than using bulk submissions with spam sites.

SMO Social Media Optimization Techniques

In SEO, social media plays an important role. So we can handle all activities very professionally and actively on Social media platforms.

We can handle various social media sites for increasing traffic and for ranking.

Black Hat SEO

         Black Hat SEO is basically achieving SEO traffic and ranking targets in less time with the help of wrong SEO techniques. Also Black hat has various other ways to make your webpage better in all type of search engines.
 This is a type of unethical seo. Black hat is basically done for short time results and spamming.

• Black hat basically is breaking rules and regulations of search engines.
• Visual and non-visual changes in web pages in coding or using some tags.
• Unnecessary linking and interlinking of web pages.
• Excessive keyword stuffing which is spamming only.

So while doing natural seo please avoid above methods. Because black hat seo will not help you to make your presence better on web. It will ruin all your efforts.
keyword stuffing, doorway pages and invisible text are popular black hat techniques.
             

How to restore your hacked site?

While handling your websites and blogs main threat is hackers. So you always need to checkup all your data and site content regularly.  There are few simple and good ways to keep your site safe.

• Keep weekly or monthly Backup of your site on your hard drive.
• Always use alphanumeric passwords for your sites login details.
• Please don't save your passwords on any local device.
• You need to keep copy of index file with you in case of virus attack.

Things you need to follow if your site is hacked:

1. First check whether hacker has changed your passwords or not. If password is still the same then immediately change it to good alphanumeric one.
2. Then check your index file, if you see any changes in index file then try to upload your backup index file.
3. You can also upload whole backup again.
4. You can also ask your hosting server to check recent backup and to upload it.

White Hat SEO

White Hat SEO is a natural and proper way of making your site or blog popular. White SEO means normal SEO activities with spamming. More you use White Hat Practices, you will get more traffic and good ranking.
These practices or marketing strategies are called as Ethical SEO Techniques.
Some white hat ways:

• Using relevant keywords in content with spamming
• Use Unique content and fresh content
• Good linking of pages.
• Analyzing sites and creating good reports.
• Adding Relevant tags to images

There are two other ways also Black Hat and Grey Hat, will discuss it in next session.