SEO Guidelines

Friday, April 5, 2013

Search Engine Optimization (S.E.O)


Search Engine Optimization is a process of affecting the sight of a website in a search engine’s result. The search engine result list depends on the number of visitors a site receives or hits & clicks the site gets. SEO assists many searches image search, video search and general search.


        To achieve the required customers for the website proper SEO rules must be followed to get the name of your website in the search list.

     
SEO keeps a track of what people search for, the keywords used, the search done on the topic.

The categories of SEO are:

White Hat SEO – White Hat SEO refers to the use of natural SEO methods to achieve desired results.
 It is what is referred to as ethical SEO or traditional SEO.

 Black Hat SEO – Black Hat SEO is also referred to as spamdexing. It uses methods that degrade the search results relevancy. This type of SEO is not for long term as search engines are incessant in looking for websites that integrated forbidden or unethical methods just to rank.

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