On-page factors are meant to be changed on site itself then we can optimize our site easily.
There are few important on-page factors, which can help you to improve your site ranking.
1.Title and Description:
In a website, title and description are very important for keyword boosting.Title should be relevant and
unique to the page.It should be within 60-80 characters.The Description i.e.Meta description should
contain keywords in it and the range should be between 150-250 characters.
Keyword Stuffing must be avoided in description.The description must be unique and can be useful for the
users to track your sites with relevant keywords.
2.Meta Keywords:
Meta Keywords are the long or short phrases used to identify particular pages on web. Meta keywords
should be 10-15 per page,separated with commas.It is better to start the Meta keywords with primary
keyword.Meta keyword tags reside inside the head section of the webpage.
3.Content:
The search engine ranking depends upon good quality and unique content.So content should be unique with
correct grammar.Primary keyword should be in 1stsentence of page content.It should be around 200-
1100 words per page.Content should contain proper language and should contain H1 tag.
4.Page Url:
Url should be short and descriptive.It should be relevant to the page or site. Url should be memorable and
hard to misspell.
5.Anchor text:
While linking to other pages use anchor text to link your keywords.
6.Sitemap
Sitemap list all pages in site. So it helps users and crawlers to access all pages from one location. Also you
can make XML sitemap and can upload it to webmasters tool for fast indexing and to check crawler
activities on your site.
7.Image optimization (ALT text) :
Image optimization is really important part.Always use Img alt text parameter while coding. Width and
breadth of image should be described their in code and should have same values of actual saved image.
Always use relevant keyword in alt text.
8.Garbage in trash:
Make sure that your site do not contains any junk or spam links. Delete unwanted links. Only keep quality
content and useful links.If you are handling article or blog sites take care of spam comments and links.
So on-page optimization is the first step towards ranking success. And before starting SEO campaign have to do all on-page changes if you want good results. Then you can continue your work with off-page
for better benefits
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